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How do the qualities strength and versatility mix into one of Ghana's number one soap brands? Unilever Ghana's Skin Purifying brand, Geisha soap, has reported its image bearing for 2023 with an emphasis on "Solid soap for dependable consideration" and a reason to drive the upsides of Solidarity and Versatility.
This was at the 5th edition of the National Women' Summit and Exhibition - where Geisha soap was a title sponsor- held at the Accra International Conference Centre on International Women' Day, 8 March 2023.
The event, organised by Charterhouse in partnership with Joy FM, was under the topic, "DigitALL - Innovation and Technology for Gender Equality." It united some of Ghana's most famous ladies in the computerized space too and aggressive little kids for a day of getting the hang of, organizing, and tutoring.
Talking at the event, Mrs Nana Yaa Owusu-Ansah, Marketing Director for Beauty, Wellbeing and Personal Care- Unilever Ghana and Francophone Africa, communicated her energy for this partnership. She said, "International Women' Day is key for me since we get to commend the strength, boldness, flexibility and tirelessness of ladies from one side of the planet to the other. As Unilever, the choice to be a title support with our Geisha image was not a troublesome one. This deliberate brand is well established in the basic beliefs of solidarity and versatility of moms and ladies around the world. Throughout the long term, our mantra has been to celebrate and uphold ladies from all circles of life."
Mrs Owusu-Ansah, who is likewise a member of the Board Directors and the Founder of Super Moms Club in Unilever, celebrated the featured expert, Ms. Ethel Cofie, for her solidarity and strength while discussing her esteem for all that she has accomplished for women and young girls in the filed of technology. She urged all women wherever to respond to the call of supporting their computerized information, since "it's tied in with making our voices heard, however our effect felt."
She finished up by repeating that, "Similar to Geisha, may we keep on finding strength and versatility as we forge ahead with the excursion to drive orientation value."
Mr. Frederick Asare, Category Marketing Manager for Skin Purging, featured the brand's motivation past its useful characteristics: "As a solid cleanser for dependable consideration, Geisha is underlining the benefits of serious areas of strength for being strong. Past contribution an incentive for our clients, Geisha is zeroing in on engaging ladies to assist themselves and their kids with accomplishing their objectives throughout everyday life. To that end we recognized the National Women' Summit and Exhibition as the ideal accomplice to make ourselves clear."
As the new Olastaama campaign was launch, Geisha likewise respected females driving its conveyance and who had added to digitizing their Course to Market. These ladies are: Pappita Dayal Siriboe (Lucky Bazaar Ltd), Nana Ama Agyapong (Y&K investment Ltd, Tema), Mercy Adochim (Awen Yami Enterprise), Adelaide Ahwereng (Fio Enterprise), Felicia Logo (Marksussie Enterprise).
Geisha's Olastaama campaign will be integral to the brand's exercises this year, with the brand anticipating arriving at clients wherever they are and to demonstrate that Geisha cleanser with honey has longer-enduring properties.
Geisha is one of the main Unilever brands across categories with a rich history of being Ghana's most cherished soap because of the durable advantages it offers to supporters and its incentive for cash. Geisha soap, which is Ghana's driving skin purifying item, is made with natural ingredients that offer special skin benefits by variations.