The CEO of Akwaaba UK, Dennis Tawiah, has communicated stress over the powerlessness of Ghanaian song to be valued by different nationals across the world.
Dennis offered this expression on Joy FM's Twitter Spaces show 'Entertainment Unpacked' on Wednesday, June 1, 2023, while answering reasons a few Ghanaian artistes are dropping their unfamiliar visits.
He said that separated from the way that a portion of the artistes can't get the expected numbers for their shows abroad, it is likewise vital to take note of that a many individuals from different nations find it hard to connect with Ghanaian music.
He told the host Kwame Dadzie that as of now "Ghana music is abandoned," making sense of that it is because of Ghana's music not matching up to the new rush of music on the planet.
As per Dennis who is an impressive power in the advancement of Ghanaian music in the Unified Realm, in the past when Ghanaian music was famous external the country, they were truly in control.
"At the point when Ghana music is was we were likewise filling greater assembly halls," he said.
"Our ongoing music that we were putting out doesn't cut across, meaning not every person is enjoying or paying attention to our music. You want others preferring your music to come to your occasion to have the option to watch. It doesn't make any difference how much advancement you do. Where we are correct now you really want Zimbabweans, Senegalelse, Nigerians, Puerto Ricans, you want everyone," he further made sense of.
He expressed music from different regions of the planet delivered by non-Ghanaians requests significantly to a many individuals.
"As of late I did a study myself. I got 10 youthful understudies between the ages of 16 and 25. They got their playlist out on their telephones and just 2 [maybe] had a few Ghanaian artistes on their playlist,' he said.
Dennis, who sorts out the yearly Ghana Party in the Recreation area show in London, demonstrated that individuals he utilized for the overview are inside the age bunch that consume music the most on the web.
Underlining the pertinence of language in showcasing music to an unfamiliar crowd, the Akwaaba UK supervisor said that Wutah's melody Large Dreams came to a playlist on Decision FM in the UK due to the substance of the tune.
That's what he demonstrated, around then it was challenging to have melodies that had next to zero English in the verses to come to their playlist.
"Wutah made the leap forward for us on account of their expressive substance at that point. No one is giving them credit for it. What's going on right presently is that our music doesn't cut across. I'm not saying our music isn't great however it doesn't cut across," he emphasized.
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Deferring visits and shows isn't new in the music business yet the new abrogations of unfamiliar visits by KiDi, Gyakie and Sarkodie have raised worries among music fans.
While a portion of the artistes have put it on weakness and "conditions out of hand", other diversion partners have credited it to low ticket deals, visa issues, legally binding conflicts, among others.