This budget of GHC 100,000, in Kaywa's estimation, covers production, videos, promotions, etc.
In an interview on the "3FM Drive" with Giovanni and AJ Sarpong, Kaywa said that the majority of the budget is spent on video productions.
"More than 100,000 sales for a single hit. Which one of videos and promotions costs the most money? Videos. Sometimes we can produce 70,000-dollar videos. Occasionally, some listeners find the dialogue confusing. You invested a lot of money, he said.
The head of "Highly Spiritual. Music" continued, "Even when there isn't money to invest in a talent, I do everything I can to make it work."
"Occasionally, there isn't any money, but when you see the potential, you just can't let it go to waste, so you try your hardest to make it work.
If you do it correctly, it actually is. If you check your streaming services and speak to any successful artists, you'll find that there is a lot of money pouring in if you are succeeding, he continued.