In honor of the World Public Relations Festival this year, Global Media Alliance (GMA) and Boomplay, the top music streaming service in Africa, have created a playlist to honor the top ten Ghanaian musicians who will be using public relations to promote their music in 2023.
This partnership aims to honor the vital contributions made to the thriving music business in Ghana and promote the wide variety of music produced there.
World PR Day (WPRD), marked annually on July 16th, is a day dedicated to highlighting the critical role of public relations in forming perceptions, building positive connections, and facilitating successful communication between enterprises and their audiences.
The music playlist, titled "WPRD Festival Jams," emphasizes the power of music and public relations in keeping with this year's WPRD theme of "Harnessing the Power of Public Relations."
These are the top ten Ghanaian musicians in 2023 who will use public relations to market their songs, increase the value of their brands, and advance their careers:
•King Promise
•Black Sherif
• Amaarae
• Nacee
• Sarkodie.
• Stonebwoy.
• Camioh
• Djay
• Gyakie.
• EL
Boomplay will make use of its vast music library and cutting-edge activation as part of the agreement to promote the playlist to its millions of users in Ghana and around the world.
As it brings together two major organizations committed to promoting and elevating music from Ghana, the partnership between GMA and Boomplay is of utmost significance.
"We are thrilled to collaborate with Boomplay for World PR Day in Ghana. Through this partnership, we are able to curate playlists that not only highlight Ghanaian music but also acknowledge the essential role that PR specialists play in influencing the perception of our musicians. According to Ekow Quandzie, Lead, World PR Day Festival and Assistant Head of PR at Global Media Alliance, "Together, we can take Ghanaian music to even higher heights.
Boomplay's public relations manager, Paul Azumah-Ayitey, expressed excitement for the partnership in a statement, saying, "We are honored to collaborate with Global Media Alliance to curate a playlist that celebrates World Public Relations Day and the role the profession plays in the lives of music creatives and talents in spreading their music internationally.
"Boomplay is dedicated to showcasing the varied and extraordinary musical talent from Ghana, and this partnership allows us to highlight the critical role of PR in promoting Ghanaian music," the company states.
The collaboration is intended to motivate music fans, honor Ghanaian artists, honor the PR agencies and professionals who work tirelessly behind the scenes in the creative industry, and start discussions about the value of PR campaigns in music rollout strategies and music marketing.
Music enthusiasts in Ghana and beyond can access the playlist for free on the Boomplay app (available for iOS and Android) and the web (www.boomplay.com).