Olivetheboy, an up-and-coming Afrobeats musician, has signed a deal with Sony Columbia Records through its subsidiary Bu Vision Ent.
With his signing with Sony Music, the musician joins a distinguished group of African giants, including D'Banj, Davido, Wizkid, and the renowned great Angelique Kidjo.
The creator of Bu Vision and Executive Vice President of Columbia, Bu Thiam, oversaw the historic collaboration.
After the release of his international smash track, Goodsin, in May 2023, Olivetheboy was initially noticed by Sony/Columbia Records through Bu Vision.
The partnership between Olivetheboy and Sony/Columbia, the second-largest music company in the world, is genuinely groundbreaking.
After initially signing Gyakie in 2021, this is only the second time the label has stolen from the Ghanaian market.
In addition to establishing Olivetheboy as one of Africa's top performers, the achievement maintains Ghana's explosive rise on the world music scene.