The World Initiative for Soy in Human Health (WISHH) and the Ghana National Egg Campaign Secretariat (GNECS) are collaborating on the Eggstra-O campaign, which is being carried out by The Little Cow Consulting Ltd. and is expected to make significant strides in improving egg nutrition in Ghana.
Phase 2 of the advertising campaign was introduced in June 2023, with the catchphrase "Eat an egg today: Eggstra-O nutrition for all." Its major goal is still to promote broad egg consumption among Ghanaians by offering important nutrition education, with the hope of having a long-lasting, beneficial effect on the nation's poultry industry.
The 2023 Eggstra-O campaign is positioned to increase its reach. The campaign has already carried out initiatives including showing the educational film "The Eggciting Festival" on Joy Prime and Adom TV in both English and Twi, which attracted over 2 million viewers in total. The momentum was maintained by the effective Eggnite activations in the Bono Region, where the team screened the film, provided information, and served over 350 people delectable egg dishes.
The campaign is starting a number of upcoming actions in several areas, looking to the future. On August 16, 2023, the team will visit a school in the Ashanti Region to inform pupils about the nutritional advantages of eating eggs. Additionally, there will be two Eggnite activations: on Friday, August 18, 2023, in Juaben Methodist Church in Juaben, and on Saturday, August 19, 2023, at the conference room of the Municipal Assembly in Ejisu.
In September, the campaign train will continue its journey to the Northern Region for Eggnite activations and school visits. The highly anticipated Eggstra-O Food Invasion festival, to be held in partnership with ShaQ Express on October 14, 2023 at Alliance Francaise, will then finally return to the Greater Accra Region. The festival promises to be a thrilling event with a variety of entertaining activities, such as enjoyable music, delectable egg dishes, games, karaoke, and much more.
The shared goals of WISHH and GNECS are to constantly encourage Ghanaians to embrace the unrivaled advantages of eggs, promoting national health and a vibrant poultry business. Join the Eggstra-O movement now, and let's work to ensure that all Ghanaians have access to Eggstra-O nutrition! Don't forget: EAT AN EGG TODAY!