Following two successful music performances in Accra and Bolgatanga, Texas, Dr. Pushkin, a Ghanaian rapper, has ventured to the US. The goal of the event, which is part of the North2South Experience franchise, is to put American and Ghanaian musicians who are performing in the Austin, Texas, area on the same stage. The event will take place on December 3, 2023, starting at 7:30 PM, inside Austin's Volstead Lounge. The performers scheduled to play individually represent the North or South of their own countries, while acknowledging a duality between the North and South division globally. In order to counter the economic inequality that is frequently connected to the North-South divide, the goal is to promote creative unification.
The North2South Experience – Austin is an event that Isolirium Entertainment and Underground Voices Live, an independent creative platform in Austin, Texas, have collaborated on with the goal of providing a platform for up-and-coming artists to express themselves.
Experience North2South: Austin is a Hip Hop and Afrobeats Festival that includes amazing performances by Ghanaian artists Quata Budukusu, Koo Kusi, and Dr. Pushkin. America will be represented by Aggie, Ative, SpaceGoonz, The Boy, and WyldThang. Doors open at 7:30 p.m.
Click the link below if you would want to attend this event if you live in the Austin, Texas, area.
What is the Experience North2South?
The idea originated from the wish to provide Ghanaian musicians the chance to go on a national tour with multiple stops. Given how divided the Ghanaian entertainment industry is, it became imperative to make a concerted effort to entice performers from both the north and south of the country for a nationwide tour. In light of the aforementioned, Dr. Pushkin, who has been marketing his outrageous album, decided to start the project on his own since North2South Experience wasn't there. The rapper, who is also a master of artificial intelligence, has done this through his Isolirium Entertainment Record Label, which has not only helped him promote his songs but also given others a chance.
The North2South Experience franchise held its first two events at the Alliance Francaise in Accra and the Jocom Golden Hotel in Bolgatanga. A variety of performers from Ghana's north and south participated in both festivals. As they took turns captivating the attendees, each performer on the bill demonstrated that they were worthy of the limelight. Even though it was a self-sponsored project, Isolirium Entertainment made sure that the event had excellent staging, sound, and lighting for attendees.
The popularity of these programs has made Isolirium Entertainment realize that more creativity will need to be added to next releases. As a result, future iterations will have more locations and a Festival that unites the North and the South through entertainment.
The Austin Chronicle dubbed Dr. Pushkin, a SXSW 2023 alumnus, a "Essential SXSW 2023 Act." His first big hit was the genre-bending conscious Trap song "Questions," which brought attention to the shortcomings in society caused by leaders who make poor decisions for the people.
The first event powered by Isolirium Entertainment outside of Ghana is North2South Experience, held in Austin.
See the video below for a little documentary about the North2South Events in Ghana.