African fashion, beauty, and lifestyle businesses have become increasingly well-known on a national and worldwide scale throughout time. In spite of this, many companies still struggle to build strong brands that endure in the marketplace, which prevents them from growing.
Seeing the need to close this gap, Sulit, a cooperative consulting service, is hosting the Get It Right Crash Course on Saturday, November 11, 2023 in Accra at RiStyled Events, Dzorwulu. Sulit's mission is to awaken African fashion, beauty, and lifestyle businesses' potential to evolve into resilient brands.
The crash course is intended to enable African creative enterprises to bridge the gap between their current state of affairs and their aspiration to develop into distinctive brands with a devoted following. The crash course is designed for businesses in the fashion, beauty, lifestyle, wellness, and artisanal and handicraft sectors. It will provide participants the skills they need to develop distinctive brand strategies.
The Get It Right Crash event organizers, Worlaenam Sika and Elorm Sika Amankwa, co-founders of Sulit Consult, emphasized the necessity of the event in a statement they gave prior to it.
"Many businesses in our industry often come to us for advice on how to grow or get recognition. They fail to realize that the expansion plan cannot succeed without a strong foundation, or brand strategy. It collapses in the same manner as a structure with a weak foundation. We created this crash course to assist them Get It Right because we are passionate about the industry and want to see it develop.
"With this crash course, we hope to empower brands by giving them access to a more interactive process for creating a clear vision and the practical steps necessary to realize it. We also hope to help them discover how to differentiate themselves from other similar businesses in the market, which will bring in more revenue and repeat business."
Participants will gain knowledge and skills that are unique to their industry and the African environment. "We are not here to provide them brand-building tactics exclusive to a foreign market, or to teach them things that they cannot possibly relate to. Everything is being delivered right to their doorstep.
Developing a strong vision (the ultimate goal that will give you strategic direction), figuring out your mission (the concrete steps you will take to realize your vision), creating your values (the pillars that help form your firm foundation), and identifying your USP (the qualities that make you unique and memorable to your customers) are some of the key topics that will be covered in this half-day crash course.
In addition, workbooks tailored to the participants' industries will be provided, along with a 30-day WhatsApp group access pass to facilitate post-workshop assistance. Furthermore, the event will offer attendees beneficial networking chances to promote cooperation.
For additional information about how to register for the course, please go to:
Email address: sulit.advisory@gmail.com.
Social media: @sulit_edu
LinkedIn: Sulit Consult