Students were excited to learn that the University of Ghana's Accra City Campus and Accra Technical University would host Ghana's version of the event from February 26 to March 2, 2024, after the unforgettable celebrations that typified the "Power Up Your Life" events on campuses in Nigeria, Tanzania, and Kenya a few weeks ago.
The University of Ghana Accra City Campus's "Power Up Your Life" campus activation and festival culminated on Friday, March 1, 2024, with an incredible music show produced by Boomplay and itel with headliners EL and Tulenkey.
The unveiling of itel's new P55 Series Smartphone and E1 Smartwatch was a significant feature of a massive concert that took place at the basketball complex area on Saturday, March 2, 2024, the final day of the festival at Accra Technical University. The itel P55+, the company's first 45W fast charging smartphone, is highly recommended for students and music enthusiasts because of its long-lasting battery and excellent entertainment value.
The ATU event featured Wendy Shay, Fameye, Amerado, Yaw Tog, and Pappy Kojo as the main performers. To the joy of the thousands of people in attendance, they gave outstanding performances. The audience was treated to a range of musical and dance performances prior to the main artists taking the stage, including Olivetheboy, Romeo Swag, Maya Blu, DSL, Kofi Bruce, Crispen, Yaw Darling, Lali x Lola, and Dynasty dance troupe.
"We are delighted to partner with itel to bring the best technology and music experience to the student community here at UG Accra City Campus and Accra Technical University," said Elizabeth Ntiamoah-Quarshie, General Manager of Boomplay Ghana, in response to questions about the partnership and the success of the "Power Up Your Life" festival. In keeping with our goals, we will leverage this relationship to give our users and their communities access to the unmatched music experience available on the Boomplay platform. In our opinion, by interacting with students and the public directly, we will create more opportunities for the Boomplay brand to be encountered, as we have done this week.
The cooperation and festival have excited Michael Tuekpe, Marketing Manager at itel Ghana, who said, "This collaboration with Boomplay aligns with our commitment to merging cutting-edge technology with entertainment." Our intention was to deliver an immersive experience to both the public and students, displaying Boomplay's vast music selection and our most recent itel devices. I think that with the Power Up Your Life campus activation and music festival, we have provided an amazing technological and musical experience.
Explore the remarkable events from the "Power Up Your life" campus activation and music festival by following the hashtag #PowerUpYourLifeFestival on social media platforms such as Boomplay Ghana and itel Ghana.