Bachelor Of Arts In Business Communication.

With our Bachelor of Arts in Business Communication degree, you can have a comprehensive understanding of business, cultural studies, and media. Students will also gain theoretical and practical skills that are applicable to employment in journalism, public relations, professional writing, communications, and advertising.

Full-Time Duration

4 years with a possibility of faster completion for highly motivated students

Starting Date

Jul 2024, Oct 2024, Jan 2025, Apr 2025

Tuition Fee

$38,680 (domestic on-campus)

$80,720 (intl. on-campus)

$35,320 (online)

Location

Vancouver, Canada / Online

A series of media and communications courses form the program's core. In addition, it incorporates business courses to produce an interdisciplinary degree that offers a strong basis for employment in media and communications companies and other business roles related to communications. Team building exercises are an essential component of many courses and foster the kind of collaborative learning environment and teamwork that are necessary for success in the real world.

Elective Area – Communications Management

Communications management is one of the areas of communications that is expanding the fastest. This elective topic prepares students to manage complex communications projects and departments in any industry by applying selected advanced business courses to communications tasks.

The most widely used global source of comparison data on university performance, the QS Stars higher education rating system, awarded UCW a 5-star grade in September 2021.

Institutions that pass the QS Stars audit process are awarded a rating in at least eight of the thirteen major categories, with an overall score ranging from zero to five stars. We received four stars for internationalization and five stars for teaching, employability, online learning, academic development, social responsibilities, and inclusivity. QS Stars has awarded a 5 Star grade to UCW, making it the first university in British Columbia and the third in Canada. In the United States and Canada, there are just seven institutions that have earned a 5-star rating.

Program Structure

University Foundation at Tier 1

Your admission to the BA program is through Tier 1 courses.
* Introduction to Anthropology
* Introduction to Business, 
* Mass Communication, and Society
* Elective in science
* Writing in Academics
* Modern Literature: Dramatic and Narrative
* Philosophy of Morality
* Fundamentals of Psychology

Tier 2 Disciplinary Foundation

Business Environment

* Communications Theory

* Information Gathering

* Writing for the Media

* Visual Communications in Mass Media

* Statistics

* Marketing Management

* Organizational Behaviour

Tier 3 Disciplinary Applications

Social Media

* Legal and Ethical Issues in Mass Media

* Technical Writing and Business Communications

* Professional Communications –Written and Oral

* Media and Government

* Public Relations in Practice and Theory

* Research Methodology

* Tier 4 Integrative Applications

Tier 4 courses are the final step in your program.

* Communication Strategy

* Communication Capstone 1

* Communication Capstone 2

Interested? Enroll now!
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